Through never-before-seen archival footage we get a rare insight into the work of B. F. Skinner, one of the most influential American psychologists of the 1950s and 60s. He is still regarded as one of the most important psychologists of all time, although he is now largely forgotten outside academic circles. A creative analysis of the scientist and his foresight regarding the power of behavioral influence. Skinner’s educational film -ultimately a failed project that was never screened - shows that behavioral change, whether pursued for utopian or authoritarian ends, is far more nuanced and difficult than either its advocates or its critics once suggested.