A “sapeur” is the Congolese version of a jetsetter: when he walks down the street, you take notice. He is always the epitome of style, elegance and wealth. The competition amongst sapeurs is incredibly tough. The young kids of Kinshasa, who look up to these men as role models, follow their battles from the front row. But how do you project wealth and success when you’re actually dirt poor? Ghetto millionnaires takes us to a make-believe world in which a carefully constructed facade hides the tough reality of life in Kinshasa.