Ads, publicity and product placement are all around us. They have become an integral part of our everyday life and particularly the media. Director Morgan Spurlock, who also directed Super Size Me, has found a very original way to look at the dubious practice: he has produced a film about product placement using...product placement. Will he manage to convince sponsors to have their ‘greatest products’ featured in his Greatest Movie Ever Sold? And what effect do they have on Spurlock’s independence? An ironic, sensational film that turns the tables on our out of control consumerist society.