Looking and being looked at determines to a large extent who we are as a person and as a society. It is one of our core senses with an unprecedented impact on our lives. Looking is constructing, understanding and experiencing. All forms of viewing count, from famous works of art to tourist snapshots, from vistas to film, from science to propaganda, from false mirrors to big visionary ideas. A fascinating film essay that makes you look differently at the world and our visual perception.