Near the end of 1949 the popular American radio show "Truth or Consequences" launched a remarkable question: the city that renamed itself after the popular quiz would be given the honor to host the tenth anniversary broadcast. A number of cities put themselves forward, but in the end the honors went to Hot Springs, New Mexico. A place that best suited the philosophy of the program, which was "a real friendliness for people and a desire to help mankind." For a little while 'Truth or Consequences', the radio show and the small town in the desert with the same brand new name, made national news. Long after the media storm had passed, the presenter of the program would visit the small town every year, as its name was shortened to "T or C". More than half a century later, the radio show has long been long shut down, but the name change is commemorated every year during the "Fiesta celebration” with a parade, a rodeo, a Miss Fiesta election and other American panache. The film paints a mesmerizing, poetic and endearing portrait of the desert town "Truth or Consequences" and exposes a piece of America’s soul.