The documentary "What's in a Name" is an investigation into the perception of identity and gender through the portrayal of the 52-year-old Jon Cory, a lively body artist from New York. In his explicit performances and his simple and free way of life, he criticises society when it comes to the current norms of gender. Since he has undergone plastic surgery to obtain breasts for one of his performances, he struggles again with his identity and his place in society.