In a country where it is vital to keep up appearances, 44-year old Japanese man Ryuichi Ichinokwa may just have found the perfect business. His company "I want to cheer you up Ltd" provides polite, neatly dressed and eloquent family members, friends or coworkers. No need to stress about an upcoming wedding: simply rent your guests and watch them behave exactly as you wish them to. Ryuichi caters to frightened, lonely people who are afraid to be humiliated or looked down on. But he is playing a part too: his family has no idea what he does for a living…