After a video of Wrinkles the Clown went viral on Youtube, a new legend was born. Wrinkles distributed his telephone number all over Philadelphia using stickers, but soon became known throughout the US. Children who talked about the clown as a modern horror story were terrified and filmed themselves calling him. Adults thought it was hilarious or totally pedagogically irresponsible to traumatize children in this way. Director Michael Beach Nichols (Welcome to Leith) goes looking for the man behind this contemporary bogeyman and his motives behind this - to say the least - unusual business plan. When revealing Wrinkles' dark story, humor is never far away. Nichols looks behind the mask but turns the documentary upside down with a shocking revelation.