Food is everywhere, that is: unhealthy food. Pushed by billions of advertising campaigns, and designed to mislead our sense of hunger, food is becoming more and more unhealthy. From artificial sugars misleading the body, to fake meat flavor. What are the dangers of ultra-processed foods? What is the responsibility of the industry? Does plant-based “meat” offer a healthy alternative? And what can we do, as consumers?  A discussion with i.a. Amy Verbeke (Mosquito in the room), Prof. Lieven Thorrez (KU Leuven, Kulak), Laura Clays (Public Affairs & Media Relation Officer Testaankoop), Pieter Brughmans (dietitian) and moderator Eva Kestermont (Journalist, De Morgen).