Without documentaries, there would be no VRT CANVAS, but how does its audience respond to the documentary genre? With its biannual Documania, VRT CANVAS aims to place a stronger spotlight on outstanding documentaries. Nikolaas Dewilde (Lead Video Strategy and Programming), Mieke Van de Gehuchte (Brand Manager VRT 1 & VRT CANVAS) and Simon Vrebos (Documentary Co-productions, VRT CANVAS) present the Documania data and offer insight into their promotional strategy for documentaries. How do they approach it? And above all: what actually works?