Everywhere he goes, sound engineer Rigo Pex - who consistently dresses in all black - is confronted with images of pink flamingos. When he is at the beach, he sees young people bob around in cheerful pink swimming floats in the shape of a flamingo, in the park he spots people wearing clothes with a flamingo pattern … There is no escape, they are everywhere. Slightly frustrated, he investigates the deeper meaning of the large pink bird. He talks to very different people; from passionate enthusiasts with an obsession with all things pink to the founder of a Facebook group established from a deep dislike for the flamingo. In his eager attempt to unravel this sociocultural phenomenon, he presents unexpectedly fascinating conclusions. In a style that is fully in keeping with the flamboyant subject, director Javier Polo explores the impact of the pink bird as a symbol of the freedom to love what you want without shame.